Archive for the ‘5180’ Category

Filed Under (5180) by admin on March-4-2009

When writing humorous copy ask yourself these 3 questions.

I enjoy humor?reading it, watching it and writing it. Writing it is the hardest. But that doesn’t stop me from including it when writing copy. Comedy is an effective tool for delivering a powerful message and a common theme in the most memorable advertising campaigns.

When I first started freelance copywriting I used humor all the time. I’ve backed off since then. The most important goal in copywriting is to present your message clearly and persuasively. If humor helps, great. If not, forget it. So let’s consider a few questions to guide you in humor writing.