Google launched their international advertisement distribution product AdWords in 2000, and it now provides the search engine with its greatest revenue. AdWords enables companies to display their adverts, (known as ‘creatives’ by Google) no matter what their budget. Companies submit their ads and choose related keywords and phrases related to their business, so that when people enter these keywords into the Google search engine, their ad appears as a sponsored link at the top of a page or to the right-hand side. The prominence of such ads attracts potential customers.
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