Cold calling, the old way, has to be the most painful form of sales work you can experience. There’s a lot of rejection, fear, and deflated hopes.
But there’s a new way to make cold calling as pleasant and relaxed as picking up the phone and talking to a friend. Just follow these steps, and your cold calls can become an enjoyable part of your day.
1. Rip Up Your Sales Script and Start a Conversation
If you’ve been selling for a while, you’ve probably used a sales script. Perhaps using a script is the only way you know to start a cold call.
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Make Fewer Cold Calls And Get Better Results
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