Sales is all about closing the deal, and in order to achieve that goal, a purchase price must be agreed upon. All salespeople, at one time or another, have had their price challenged. What do you do when that situation arises? As much as everyone in sales would like to consider themselves “great closers”, in reality, many are sissies when it comes to this important skill. They often boast about never discounting their product, but when they’re suddenly confronted on price, they fold faster than a cheap umbrella on a windy day.

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In the following article, I will discuss issues in detail and give you practical advice that you can apply in your business. Now before you read any further, it is important that you start with a question and not a statement. Let me explain. It is easy to say “I have heard this before”, or “I know this”, or “This is nothing new”. Those are statements. To really understand the value, your question should be “Am I applying what Daryl is saying and, if so, how well am I applying it?” If you start with that question in your mind, you will gleam value from the following text.

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Since I conduct sales training courses for a living I like to observe the sales techniques of salespeople when I’m making purchases. Recently I witnessed a popular sales closing technique that will kill your sales and you need to know about it.

Here’s what Happened

The other Saturday my wife Mary and I were out shopping for a new television. We were planning on getting a 52 inch screen TV. After some rather extensive negotiations with several managers we finally got the 65 inch TV we really wanted at a price we were happy with.

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The best salespeople know their clients. They know more about clients than their competitors know. They know how to ask questions that go beyond product needs. They know how to listen and drill down. They ask questions that allow them to understand their client’s strategic objectives and personal needs and aspirations.

Gaining this kind of client information requires the ability to ask questions that can be challenging to ask. For example, questions about the decision-making process, budgets, how the client feels about your solution, organization, and you, how they feel you stack up to the competition, and “sensitive” questions that have the potential, if asked in the wrong way, to offend the client.

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There is a lot of articles on the internet about what NLP is, how great it is for improving just about everything and why we should all learn something about the subject. Whilst I agree with all of this I think that there is a need to sometimes explain what makes NLP so great. This article sets out some of the reasons why every sales professional would do well in attending a NLP practitioner course.

Selling with NLP

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There is a lot of articles on the internet about what NLP is, how great it is for improving just about everything and why we should all learn something about the subject. Whilst I agree with all of this I think that there is a need to sometimes explain what makes NLP so great. This article sets out some of the reasons why every sales professional would do well in attending a NLP practitioner course.

Selling with NLP

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