Passwords, personal and other private information are a few examples of information that you might not want Google to google with. However, since the goal is for your website to achieve the highest rank possible when potential buyers conduct an online search, you do want Google’s or other search engine’s robots to have access to most of your website’s information and pages. So how do you go about keeping your secret stuff secret?

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Whether you’re paying for advertising, or using free advertising, it’s essential to track your ads, and know which ads are generating the desired response, and which aren’t.

Once you find campaigns that aren’t succeeding, you have the option of either discontinuing that method of promotion (and focusing on something else), or adjusting the campaign and trying again.

If you don’t track, you won’t know - and you’ll continue wasting time (and potentially money) on ineffective methods of promotion.

Another benefit of tracking is that it’s possible to test particular ideas and iteratively improve. Sometimes even a minor change in your ad-copy can make a massive difference to the response rates.

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