We’ve all had the experience of going to networking events and
collecting business cards. Some people have so many cards that they make a
special database of people they met at networking events. Others keep the
cards in a box or business card files. I’ve got several files full of
cards myself. Sometimes I don’t even remember who all the people are.
Periodically I purge the file of the unknowns to make space for new ones.
Is everyone you meet a potential client or referrer? It starts with
the conversation you have when you first meet the person. Focus on
those in your target market and/or those people who know lots of people in
your target market (influencers and strategic partners).
This is a preview of
10 Marketing Actions To Reconnect With Potential Clients Or Referrers
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